BE A HERO, WEAR HERO!

HERO Südtirol Dolomites

The home of heroes, launches a global challenge.Five of Europe’s most beloved mountain bike marathons come together to form one legendary circuit: the HERO UCI Marathon World Cup. Spectacular landscapes, extreme climbs, and breathtaking trails add up to a total of 411 kilometers and 15,459 meters of elevation gain. By choosing an item from the HERO Merchandising collection, you carry the spirit of a HERO with you all year round - not just when you're on your bike. BE HERO, WEAR HERO!

SHOP THIS HERO LOOK